Jane Goldstein runs Print Image, a local printing company based in Wagon Yard in Marlborough. She is married to Neil, and has three grown up children, Ruby, 22, Rhianna, 21, and Piers, 20. The family live in Wexcombe, near Wilton Windmill.
Tell us about yourself
I grew up in Reading, so not too far away. I went to Middlesex Uni to do a Business Studies degree. After I graduated, I became one of Microsoft’s first employees in the UK. I worked in Marketing, and as the UK business was small at that time, I got the opportunity to meet Bill Gates once or twice. After a while I moved to London and worked for a business consultancy – I was involved in the transformation programme at BT, which was a long project involving the company reorganising itself to be more focused on customers rather than subscribers. It involved many aspects including corporate ID, internal communications and even the redesign of the telephone bill. Having cut my teeth there, afterwards it seemed if a project had “British” in it I was involved ie British Rail, British Gas etc
When I had my children, Neil and I set up an Executive Search company specialising in the reinsurance industry (companies like Lloyd’s of London that are basically responsible for insuring insurance companies). Our firm started just after our eldest Ruby was born, which was somewhat stressful – however we managed to build the business between us with the help of a nursery and a positive attitude (some might call it general madness!)
How did you come to run a printing company?
Many things contributed to the decision to take over at Print Image. I felt I had done as much as I could at my job in London, and felt I wanted a new challenge. I’m a creative person, and also enjoy working with and for the community. I had been thinking of doing something different for a while, and when the opportunity arose, I took it. I knew the previous owners, as they lived near me. After John sadly died, his wife Cathy mentioned that she was selling the business to me when I saw her at a social event. I was interested straight away, as the business fit with a lot of the things I was looking for – it was local, creative, provided potential for entrepreneurship, and would allow me to use my marketing experience, as well as give the chance to learn something new.
How long have you had the business now, and how is it going?
Since April 2018, so coming up to a year. It’s going really well, we’ve worked with lots of new clients, and they have given us great feedback, and often recommended us to others, so the business is growing organically.
Did you have much experience of printing?
I had experience of working with print from the client side of things. There has been a learning curve, but it has been a real pleasure working with experts in the field to provide a brilliant service.
My key strength is the understanding of the relationship between design and print, and the best way of getting value from designing for print. I have a great eye for detail too, which is important as print is very technical and you have to get it right.
So what would you say is different about what you offer?
We offer a bespoke service, and a level of marketing consultancy that you wouldn’t get at every printer. My objective is to make clients happy – the way we do this is by listening to what they are trying to achieve and then working with them to get the best solution, combining design and print to impress and make an impact.
Also, we offer a huge range of printed products, from digital print on paper and vinyls through to heat transfer, embroidery and silkscreen printing on clothing and textiles. Not to mention signs and banners, wirebound books and all manner of promotional products. We have a Print Image team, which involves carefully selected partners that help us to offer almost anything you could want printed!
Most businesses are not experts in design and print (why should they be?), and often don’t know exactly what they want when they walk through the door. For instance, we had a client that came in asking for an A4 brochure – after listening to what it was for, we suggested that actually the smaller A5 format would work better and be more cost effective. Another wanted a flyer to promote an event at a comedy festival; after hearing what the objective was, we suggested a business card format would be better as they are easy for people to keep, and also a bit different to what everyone else was doing. We had great feedback from both clients.
Finally, we will work with customers to ensure they get the best value and most cost-effective solution to their needs.
Do you just work with businesses?
No, we do a lot of personal printing too – correspondence cards, letterheads, wedding and other invitations, Orders of Service, greeting cards, calendars etc. At Christmas it was a pleasure to print so many personal Christmas Cards featuring people’s own pictures.
What do you enjoy most about your job?
I love the diversity of people and businesses that we work for – I meet such a wide variety of people it’s amazing. I also love solving problems, and coming up with the best ideas to meet people’s objectives. I love it when people go away happy with what we have produced for them, especially when we have gone beyond what they might have initially expected.
I’ve also like getting involved in the community – this year we created some tea towels, followed by Christmas cards, with some lovely illustrations of local Marlborough landmarks. One of our graphic de
signers, Imi, produced the illustrations and we have plans to develop this “With love from Marlborough” range. The products went down really well at the Christmas market.
I also got involved with the creation of a calendar to raise money for Brighter Futures – we used images from local photographers, with each month sponsored by local businesses. In a Parish of 300 houses we sold 250 copies (the whole print run), raising a great sum for the charity. This is the sort of thing I really enjoy being involved with.
Anything you don’t like?
Not really, I think of what I do as being in the happiness business as I bring people’s ideas into reality. I’m thoroughly enjoying the challenge.
What do you get up to in your spare time?
I like to keep fit and I’m in a paddleboarding club, which I love. I’m also a keen runner – I love to go off on my own with my headphones. It’s great thinking time – I always have loads of ideas while running along!
Cooking is something I love – I have over 1000 cook books which are gathering a bit of dust at the moment as I don’t get as much time to do anything particularly creative these days. I love reading, particularly crime fiction (back to problem solving again!) and when I get the chance enjoy crafty pastimes (although again, finding the time is hard).
I love music too, and have a particular liking for the music of Philip Glass, who I believe is the greatest living composer. His output is quite prolific, and often uses other media such as film to enhance the music. He is accessible too, and I have met him several times.
What do you like about living in the Marlborough area?
I love living in the middle of nowhere – our village is so small it doesn’t even have road names, or mains water (we have spring water). When we moved in about 20 years ago, we still had party tele
phone lines! The countryside is all around us, we are very lucky to have forest and river in such close proximity, it gives such a sense of wellbeing and has been a great place to bring up kids.
I also think there’s a great sense of community – there’s a fabulous mix of people who are generally welcoming and friendly.
We’re also very fortunate to have Marlborough High St, which has a fantastic choice of independent shops that I support as much as I can. I think it’s incredibly important to support local businesses – we’re in Wagon Yard, which has a great group of small businesses, a nice little community too.
I wouldn’t want to live anywhere else.
If you are interested in contacting Jane about printing, you can reach her on 01672 515444, or at firstname.lastname@example.org